Quote: Jakob Nielsen on the Problem with Completely Re-Thinking User Interface

May 10th, 2010

“The penalty for [the iPad's] beauty is the re-emergence of a usability problem we haven’t seen since the mid-1990s: Users don’t know where they can click.

For the last 15 years of Web usability research, the main problems have been that users don’t know where to go or which option to choose — not that they don’t even know which options exist. With iPad UIs, we’re back to this square one.”

(from Jakob Nielsen’s post: iPad Usability: First Findings From User Testing)

Communication Design