Quote: Mike Lazaridis on Continued Relevance

June 22nd, 2010

“In business, no matter how good the process is, no matter how much you’ve got it down pat, no matter how much money you’re making, how efficient, you have to always go back and say ‘Is there something fundamentally wrong with the way we’re seeing the market?  Are we dealing with incomplete information?’  Because that’s what’s going to get you: it’s not necessarily that some young whippersnapper’s going to come up with some better idea than you.  They’re going to start from a different premise and they’re going to come to a different conclusion that makes you irrelevant.”

(Talking about RIM’s “Design Thinking” approach to beating the analog pager with the digital Blackberry, via Roger Martin’s “The Design of Business: Why Design Thinking is the Next Competitive Advantage“)

Business Design