Online Content & Voting Platform for a Local Magazine Publisher
Company Magazine, a Green Bay based business publication, was looking for a website that better served their goals as a business.
A major source of first-interaction with the magazine was their "Company Awards", in which community members voted for their favorite local businesses in specific categories.
To boost voter "turnout", we created a prominent and easy-to-use (yet unobtrusive!) online voting system for their Company Awards, complete with timed safeguards to prevent "running up the score" by click-happy business owners. The interface sits on the home page of the site, invisible except for a tab at its top which clearly reveals the category and candidates when the user mouses over the tab.
We also noted that as a business magazine, they had a wealth of content already available to them. Since promoting their featured writers was a priority for Company Magazine, we programmed a system by which feature articles could be added to the website and attributed to a specific writer, which then auto-displayed in a list of recent articles on that writer's profile page.
The web is great for making connections between bits of content, so The Image Distillery looks for opportunities to make use of this interconnectivity to serve both users and site-owners in a way that print alone cannot.